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Written from
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Notes on websites, tracking, data and AI from projects we have actually run. Practical, specific and short enough to read over a coffee.

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Featured · Automation

How we queue a month of content with a veto window.

Drafted in advance, published on scheduled tasks, and nothing goes live without a person able to stop it. Here is how the setup works.

By Felix Grant · 2 min read

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Latest notes.

Automation2 min read

How we queue a month of content with a veto window

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A GA4 audit checklist for UK ecommerce sites

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Analytics revenue vs bank statement

Analytics · revenueLast 30 days

Bank statementBusiness account

DateDescriptionAmountStatus

Why your GA4 numbers don't match your bank account

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Donor dashboard · design in progress

YOUR ACCOUNT · REGULAR GIFTSWelcome back

OverviewRegular giftsHistoryFundraisingGift AidSettings

Your regular gifts3 active · next payment soon

+ New regular gift

Children's fundActive

per month

Change amountSkip nextPauseCancel

Emergency appealPaused until spring

per month

Change amountSkip nextPauseCancel

Meals programmeStarts soon

per month

Change amountSkip nextPauseCancel

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Tying every donation to its source: attribution for UK charities

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n8n, Make or Zapier: which should a UK small business use?

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Cutover runbook · client details removed

RUNBOOK · CRM CUTOVERCutover checklist

Owner: OpsWeekend window

✓

01Freeze listings in the old CRM

Done

✓

02Export and map every field

Done

03Switch the feed to the new CRM

In progress

04Check listings on the website

Queued

05Monitor imports for 24 hours

Queued

Rollback kept open

Old CRM stays read only until sign-off

On-market listings2

Website, by day

Import logevery 15 min

No fatal errorsOK

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Search performance · 12 months

Buying guideBuying a pre-owned chronograph

Published

PerformanceSearch type: Web

3 months6 months12 monthsCompare

● Impressions● Clicks

JanFebMarAprMayJunJulAugSepOctNovDec

Reference-led buying guides and model pages, launched in phases.

Non-brand queries in top 1065 → 309+

QueryPositionClicks

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SEO for a luxury watch dealer: 7.4x search impressions in ten weeks

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From 7 to about 37 indexable pages: service pages for a trade business

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Written from real builds.projects.numbers.

How we queue a month of content with a veto window.

Latest notes.

How we queue a month of content with a veto window

A GA4 audit checklist for UK ecommerce sites

Shopify migration checklist: what to move, redirect and check

Fractional or interim marketing director: which one fits?

AI-assisted web design: what AI does and what a person still does

Server-side tracking: when it is worth it for a UK business

Consent mode v2 for UK sites, in plain English

Questions to ask a Shopify agency before you sign

Why your GA4 numbers don't match your bank account

White label web development: how we work with agencies

What does a fractional marketing director cost in the UK?

Fractional CTO or agency retainer: which do you need?

How 552 purchases went uncounted, and how we found them

Fractional CMO or fractional marketing director: is there a difference?

Tying every donation to its source: attribution for UK charities

n8n, Make or Zapier: which should a UK small business use?

What an AI automation agency actually builds, and what it costs

Switching CRM without losing listings: from 2 live listings to 29

SEO for a luxury watch dealer: 7.4x search impressions in ten weeks

From 7 to about 37 indexable pages: service pages for a trade business

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Written from
real builds.