Services / Google Analytics consultant
A Google Analytics consultant
for numbers that add up.
GA4 consulting for businesses that no longer trust their reports. We audit your Google Analytics set-up, fix the ecommerce tracking and reconcile revenue to Shopify and the bank, so every decision starts from the same number.
GA4 audits £1,950
GA4 audits, Ecommerce tracking, Reconciliation, Reporting, Consent, Attribution
Sound familiar?
GA4 says one thing,
the bank says another.
GA4, Shopify and the ad platforms will never agree to the penny. A gap of more than a few per cent usually has a fixable cause.
01
Revenue that does not match.
Analytics, the shop and the bank all report a different month.
02
Sales with no source.
Large chunks of revenue land as direct or unassigned, so nobody knows what worked.
03
A migration left half done.
GA4 was set up quickly when Universal Analytics closed, and never revisited.
04
Reports nobody uses.
Dashboards exist, but meetings still start with an argument about the numbers.
What you get
Google Analytics you can
make decisions on.
Plain English findings, ranked by impact, with the fix and the effort beside each one.
01 · Audit
A full GA4 audit.
Property settings, events, conversions, filters and data retention checked against how your business actually sells.
02 · Ecommerce
Ecommerce tracking.
View item to purchase events firing once, with the right values, currency and item data.
03 · Reconcile
Revenue reconciliation.
GA4 matched to Shopify, your payment provider and the bank, row by row, with every gap explained.
04 · Sources
Source and attribution.
Referral exclusions, cross-domain tracking and payment page hops fixed, so sales keep their source.
05 · Reporting
Reporting people use.
A short set of reports and a dashboard built around the questions your team asks every week.
06 · Handover
A measurement plan.
What is tracked, where it goes and who owns it, written down so it survives the next site change.
How it works
Check, fix,
then reconcile.
Every fix is tested against real orders, not just a debug view.
552
Uncounted purchases found in one audit
01
Health check
Start with the free GA4 health check, or go straight to a full audit if you already know there is a gap.
02
Audit
Events, conversions and revenue checked against real orders, with a fix list ranked by impact.
03
Fix and test
GA4 and Tag Manager changes made and tested end to end, in every consent state.
04
Reconcile and report
Revenue matched to your accounts, then the reports and dashboard handed over.
Case study
GA4 and reconciliation · Shopify Plus wellness brand
£2
A fiscal month reconciled to Finance within £2
About half of a wellness brand's analytics revenue had no source. We found it was being lost at the payment provider, fixed the reporting property, referral exclusions and cross-domain tracking, and agreed one basis with Finance.
- Revenue with no source cut from 51.9% to 5.3%
- Fiscal month reconciled to Finance within £2
- Default attribution model shown to over-count orders by about 69%
- Six dead conversion actions removed from use
- A reconciliation workbook Finance can check
Client anonymised. Delivered with Kinsman & Co.
Read the case study →5.3%
Revenue with no source, down from 51.9%
239
Missing payments found for a charity
552
Uncounted purchases found for an online learning company
Also
- CharityDonation tracking for a UK humanitarian charityAnalytics caught about 83% of one-off gifts and none of the renewals. Every new donation now carries its source.
- AgencyReporting platform for a performance marketing agency552 purchases in five weeks were not being counted. Ads now optimise to real purchases.
Price
Start with
a health check.
The audit fee is credited against any build that follows.
- Free GA4 health checkA quick self-serve check for the most common GA4 set-up problems.Free
- GA4 auditEvery event and conversion checked against real orders, with a ranked fix list.£1,950
- BuildGA4, Tag Manager, consent and reporting set up, tested and documented.from £2,500
- PartnerMonitoring and fixes when sites, checkouts or platforms change.from £1,500 a month
Questions
Questions about
GA4.
Click a question to open it.
Every event, conversion and ecommerce report checked against real orders or leads. You get a written fix list ranked by how much each problem distorts your numbers, plus the time each fix takes.
Usually a mix of consent, ad blockers, duplicate or missing purchase events, payment pages that drop the source, refunds and time zones. An audit tells you which of these costs you the most, and what to fix first.
Yes. Our free GA4 health check looks for the most common set-up problems, with no call needed. It is a good first step before deciding whether you need a full audit.
Most audits take two weeks from access to written findings. Fixes can start straight away, and the audit fee is credited against any build that follows.
Yes. Once the data can be trusted we build dashboards that join GA4 with your shop, ad platforms, CRM and accounts, so everyone works from the same numbers.
Read access to GA4, Tag Manager and your store or CRM is enough for an audit. We ask for edit access only when we start making changes, and everything is logged.
Other services
Container clean-ups, consent mode and server-side tags.
The full stack, from consent to CRM revenue.
Turn trusted numbers into dashboards.
Find out what
GA4 is missing.
Send us your site and analytics access. We'll tell you where the numbers are leaking before you spend another pound.