Services / Fractional marketing director
Fractional marketing director
or fractional CMO.
Senior marketing leadership, 3 to 6 days a month, without a full-time hire. A fractional CMO who sets the plan, owns the budget, manages the agencies and measures everything properly, so marketing spend is judged on sales, not activity.
From £3,000 a month
Marketing plan, Budgets, Agencies, Measurement, SEO, Reporting
Sound familiar?
Plenty of marketing,
no one leading it.
Most SMEs need senior marketing judgement a few days a month, not five days a week.
01
The founder is the CMO.
Marketing decisions wait for the one person who has least time to make them.
02
Agencies you cannot judge.
Monthly reports full of activity, and no easy way to check or challenge them.
03
Spend without proof.
Ad budgets grow while nobody can say which campaigns actually bring in sales.
04
A hire you are not ready for.
A full-time marketing director is a big cost before you know what the role needs.
What you get
A marketing lead
who also delivers.
The same senior person every month, accountable for the plan and the numbers.
01 · Plan
A marketing plan.
Where to grow, which channels to back and what to stop, reviewed every month.
02 · Budget
Budgets tied to sales.
Spend judged on revenue and leads you can trace, with the tracking to prove it.
03 · Suppliers
Agency management.
Briefing, checking and challenging agencies, freelancers and software vendors.
04 · Measurement
Numbers you can trust.
GA4, ad platforms and CRM checked against real sales before any decision is made.
05 · Reporting
Owner and board updates.
A short monthly update in plain English: what moved, what did not and what is next.
06 · Team
Hiring help.
Role design, interviews and onboarding when you are ready for a permanent hire.
What a month looks like
3 to 6 days,
planned around you.
An illustrative month. The split between planning, leading and doing changes with what the business needs.
01
Review
Week 1
Numbers, spend and pipeline reviewed with the owners against the baseline.
02
Direct
Week 2
Agency calls, team check-ins and decisions on what gets done next.
03
Do
Week 3
Hands-on time on the work that matters most that month.
04
Report
Week 4
A short written update: what moved, what did not and what is next.
Based in Mallorca, one hour ahead of UK time. In London when it matters.
Case study
Fractional marketing leadership · Luxury watch dealer
7.4×
Search impressions up 7.4× against a locked baseline
A luxury pre-owned watch dealer was winning searches only for its own name. As its fractional marketing lead we fixed the measurement first, then the search foundations, then the content, and tested whether paid social was earning its budget.
- Tracking rebuilt before any new spend
- Non-brand top 10 queries from 65 to 309+
- 19 reference-led buying guides published
- Paid social tested with a matched 28 days on and off
- About £1,900 a month saved, with enquiries level at 17 vs 17
Client anonymised. Baseline 25 Aug to 21 Sep 2026, compared with 12 Oct to 8 Nov 2026.
Read the case study →7.4×
Search impressions
+15%
Clicks
£1,900
Saved a month with ads paused, approximately
Price
Priced by
the month.
No recruitment fee. Lead runs month to month, with days and priorities agreed each month.
- Fractional marketing directorA fractional CMO or marketing director, 3 to 6 days a month.from £3,000 a month
- Interim marketing directorMore days for a set period, while you recruit or a new team settles in.Fixed quote
- Discover auditYour marketing, tracking and spend reviewed, with a costed plan. Credited against later work.£1,950
Questions
Questions about
fractional marketing.
Click a question to open it.
Our fractional marketing director service starts from £3,000 a month, for 3 to 6 days a month. Most businesses start at 3 days and adjust. There is no recruitment fee, and the arrangement runs month to month.
In practice the job is the same: a senior marketing lead who owns the plan, the budget and the results, part time. CMO tends to be used by funded and larger businesses, marketing director by owner-led SMEs. We use whichever title suits your team.
A fractional marketing director works a set number of days each month over the longer term. An interim marketing director covers a gap more intensively, usually while you recruit or after someone leaves. We can do either, and switch between them as the business changes.
We set the plan, brief and manage the people doing the work, and build things directly when that is quicker. Ongoing paid search and paid social are delivered with agency partners, led by Kinsman & Co, with the same senior lead throughout.
Everything is measured against a fixed baseline from the first month, with a short written update on what moved and why. If the tracking cannot be trusted, fixing it comes first.
Yes. We are based in Mallorca, one hour ahead of UK time, and work remotely on UK hours. We are in London when it matters, for planning days, board meetings and team sessions.
Other services
A part-time technical lead for websites, data and systems.
How our fractional roles work, and who leads them.
GA4 audits and revenue that matches the bank.
Lead marketing without
the full-time hire.
Tell us where the business is heading. We'll tell you honestly whether a fractional marketing director is the right answer.