Services / Fractional leadership
Fractional CTO &
marketing director.
Senior technical and marketing leadership, 3 to 6 days a month, without a full-time hire. A fractional CMO or fractional CTO who sets the plan, manages the suppliers and still builds things when that is quicker than briefing someone else.
From £3,000 a month
CTO, CMO, Roadmaps, Suppliers, Budgets, Reporting
Sound familiar?
Too big for guesswork,
too small for a full-time hire.
Most SMEs need senior judgement on marketing and technology a few days a month, not five days a week.
01
No one owns it.
Marketing, tech and data decisions get made by whoever shouted last.
02
Suppliers you cannot judge.
Agencies and developers you have no easy way to check or challenge.
03
Spend without a plan.
Tools and campaigns added one at a time, with no roadmap tying them together.
04
A hire you are not ready for.
A full-time CTO or marketing director is a big cost before you know what the role needs.
Who it's for
Businesses at the
point where it matters.
01 · Growing SMEs
Owner-led businesses.
Where the founder is still the marketing director, the IT department and the data team.
02 · Between hires
Interim marketing director.
Cover while you recruit, or a steady hand while a new team settles in.
03 · Agencies
A technical lead on call.
Agencies that need a senior technical voice on client work, without a full-time salary.
What you get
Leadership that
also delivers.
01
A roadmap.
A plain plan for marketing, technology and data, reviewed every month.
02
Supplier management.
Briefing, checking and challenging agencies, developers and software vendors.
03
Budgets that make sense.
Spend tied to results you can measure, with the tracking to prove it.
04
Owner and board updates.
A short monthly update for owners and investors, in plain English.
05
Hiring help.
Role design, interviews and onboarding when you are ready to hire.
06
Hands on when needed.
Websites, automations and dashboards built directly, when that is faster.
What a month looks like
3 to 6 days,
planned around you.
An illustrative month. The split between planning, leading and building changes with what the business needs.
01
Plan
Week 1
A monthly review of numbers, roadmap and priorities with the owners.
02
Lead
Week 2
Supplier calls, team check-ins and decisions on what gets done next.
03
Build
Week 3
Hands-on time on the work that matters most that month.
04
Report
Week 4
A short written update: what moved, what did not and what is next.
Based in Mallorca, one hour ahead of UK time. In London when it matters.
Who you'll work with
Felix Grant, founder.
Felix started at Kitebox as an apprentice in Brighton, led marketing and data at an Apple services company, then came back to run Kitebox as MD and merged it into a London agency, where he led technology as Technical Director. He is the senior lead on every engagement. Larger builds and ongoing campaigns are delivered with agency partners, led by Kinsman & Co.
- A CRM switch from 2 live listings to 29
- Regulated SaaS platform: first commit to launch in 19 days
- Runs live software in his own businesses, including Milleso
Live listings after a CRM switch, from 2
Days, first commit to launch
Questions
Questions about
fractional roles.
Click a question to open it.
A fractional CMO works a set number of days each month over the longer term. An interim marketing director covers a gap more intensively, usually while you recruit. We can do either.
For most businesses, yes, because the problems overlap: website, tracking, data, CRM and automation sit between the two. Specialist work, larger builds and ongoing campaigns are delivered with agency partners, led by Kinsman & Co, with a senior lead throughout.
Most businesses start at 3 days a month and adjust. We agree the days and priorities each month, so you are not paying for time you do not use.
Other services
A new website in weeks, not months.
Workflows that do the repeat work.
Dashboards and pipelines you can trust.
Lead without
the full-time hire.
Tell us where the business is heading. We'll tell you honestly whether a fractional role is the right answer.
Larger builds, paid search and paid social are delivered with agency partners, led by Kinsman & Co.