Services / Tracking & measurement
Make your numbers
match the bank.
Tracking set up so GA4, your ad platforms and your accounts tell the same story. GA4 and Google Tag Manager, consent mode, server-side tracking, Meta CAPI and CRM revenue attribution, done properly and documented.
Tracking builds from £2,500
GA4, Tag Manager, Consent mode, Server-side, Meta CAPI, Attribution
Why your numbers don't match
GA4, Shopify and Meta will never agree to the penny. But a gap of more than a few per cent usually has a fixable cause.
Three systems,
three different answers.
01
Consent and blockers.
Visitors who decline cookies or use blockers vanish from browser-based tracking.
02
Broken or duplicate tags.
Purchase events that fire twice, or not at all, after a theme or checkout change.
03
Different attribution rules.
GA4, Google Ads and Meta each claim the sale, using different windows.
04
Refunds and offline sales.
Returns, phone orders and invoices never make it back into analytics.
05
Time zones and currencies.
Reports cut at different times, in different currencies, never quite line up.
06
Nobody owns it.
Tracking set up once, years ago, and changed by many people since.
What you get
Tracking you can build
decisions on.
01 · GA4
GA4 set up properly.
Events, conversions and ecommerce data defined around your business, not the defaults.
02 · GTM
Google Tag Manager.
A clean, documented container with naming everyone can follow.
03 · Consent
Consent mode.
A cookie banner and Google consent mode that follow each visitor's choice.
04 · Server-side
Server-side tracking.
Key events sent from your server, so fewer sales go missing to blockers and browsers.
05 · Meta CAPI
Meta Conversions API.
Purchases and leads sent to Meta directly, deduplicated against the pixel.
06 · Attribution
CRM and revenue attribution.
Leads followed through to real revenue in your CRM and accounts, not just form fills.
How it works
Audit first,
then rebuild.
Every fix is tested against real orders. One audit found 552 uncounted purchases.
Uncounted purchases found in one audit
01
Audit what is there
Every tag, event and conversion checked against real orders and invoices.
02
Write the plan
A measurement plan: what to track, where it goes and who owns it.
03
Rebuild and test
GA4, GTM, consent, server-side and CAPI set up and tested end to end.
04
Reconcile and hand over
Numbers checked against your accounts, with documentation and a simple dashboard.
Case study
Tracking & measurement · Luxury watch dealer
Tracking first, then ads
Before spending more on ads, a luxury watch dealer had its tracking rebuilt, so every campaign is judged on real sales. Daily sales reporting now arrives automatically.
- Tracking rebuilt before any new ad spend
- Campaigns judged on sales, not clicks
- SEO page templates measured from launch
- Daily sales reporting sent automatically
Client anonymised.
Read the case study →Price
Start with
an audit.
The Discover audit fee is credited against any tracking build that follows.
- Discover workshopOne session on your measurement plan and the biggest gaps.£950
- Discover auditEvery tag and conversion checked against real orders, with a fix list.£1,950
- BuildGA4, GTM, consent, server-side and CAPI set up, tested and documented.from £2,500
- PartnerMonitoring and fixes when sites, checkouts or platforms change.from £1,500 a month
Questions
Questions about
tracking.
Click a question to open it.
Usually a mix of consent, ad blockers, duplicate or missing purchase events, refunds and time zones. An audit shows which of these costs you the most, and what to fix first.
Not always. If you spend meaningfully on ads, or many visitors decline cookies, server-side tracking and Meta CAPI usually recover data the browser loses. We will tell you if it is not worth it.
We set up a consent banner and Google consent mode so tracking follows each visitor's choice, and flag anything your legal adviser should check.
Other services
Turn trusted numbers into dashboards.
A new site, measured from day one.
Reports and follow-ups that run themselves.
Find out what
you're missing.
Send us your site and ad accounts. We'll tell you where the numbers are leaking before you spend another pound.
Larger builds, paid search and paid social are delivered with agency partners, led by Kinsman & Co.