Automation
How we queue a month of content with a veto window.
By Felix Grant2 min read
Most busy teams don't struggle to write content. They struggle to publish it on time, every week, without someone remembering to press the button. Here is the setup we use to queue a month of posts in advance while keeping a person in control of every one.
Write
Write the month in one go
Batching is the first win. We agree the themes for the month with the client, then draft every post in a single working session. Drafting in one go keeps the tone consistent and means the calendar is full before the month starts, rather than filled week by week.
AI helps with first drafts and variations. A person edits every piece, checks the facts and makes sure it sounds like the business, not like a template.
Queue
Queue it on scheduled tasks
Each post is saved with a date, a time and a channel, then placed on a scheduled task. When the time arrives, the task picks up the post and publishes it. Nobody needs to be at a desk on a Tuesday morning for the post to go out.
The queue lives in one shared place, so the client can see exactly what is coming and when.
Nothing publishes without a person able to stop it.
Veto
Give the client a veto window
Before each post goes live, the client gets a notice with the final copy and the publish time. They then have a set window to say stop. If they do nothing, it publishes. If they flag it, it is held until someone has looked at it.
This flips the usual approval problem. Instead of chasing sign-off on every post, silence means yes and a single reply means no. Clients stay in control without becoming the bottleneck.
Log
Log every run
Every time a task runs, it writes a log: what was due, what was published, what was held and why. If something looks wrong, we can see exactly what happened and when, without guessing.
The log is also how the setup improves. Posts that get held often point to a topic or format that needs a clearer brief next month.
Key takeaways
- Draft the whole month in one session, with a person editing every post
- Put each post on a scheduled task with a date, a time and a channel
- Give the client a veto window before anything goes live
- Log every run so problems are easy to trace
Written by
Felix Grant
Founder of Kitebox, a business technology and AI consultancy that builds what it recommends. Based in Mallorca, working with UK businesses.
About Felix →