Services / Google Tag Manager consultant
Google Tag Manager consultant
for tags you can trust.
GTM consulting for containers that grew by accident. We audit and clean up your Google Tag Manager set-up, add consent mode v2, move key tags server-side and rebuild your Google Ads and Meta conversions so every sale is counted once.
Container audits £1,950
Tag Manager, Container audits, Consent mode v2, Server-side GTM, Google Ads, Meta CAPI
Sound familiar?
A container nobody
dares to touch.
Most GTM containers we audit were set up once, years ago, then edited by several agencies and developers since.
01
Tags firing twice.
Purchase events that double count, or vanish after a theme or checkout change.
02
Consent in name only.
A cookie banner that looks right, while tags fire whatever the visitor chooses.
03
Ad platforms disagree.
Google Ads and Meta each claim more sales than you actually made.
04
No naming, no notes.
Hundreds of tags and triggers, and nobody sure which ones still matter.
What you get
One clean container,
documented.
Every change is tested in preview and against real orders or leads before it is published.
01 · Audit
Container audit.
Every tag, trigger and variable listed, with what it does, whether it fires and whether it is still needed.
02 · Clean-up
Clean-up and rebuild.
Dead tags retired, duplicates merged and the rest rebuilt in a naming scheme anyone can follow.
03 · Consent
Consent mode v2.
Your cookie banner wired into Google consent mode, tested in every consent state.
04 · Server-side
Server-side GTM.
Key events sent through a server container, so fewer conversions go missing to blockers and browsers.
05 · Ads
Google Ads and Meta tags.
Purchase and lead conversions, enhanced conversions and the Meta Conversions API, deduplicated.
06 · Data layer
A data layer spec.
One written specification for events and values, so the next site rebuild does not break tracking.
How it works
Audit first,
then rebuild.
Nothing is published until it has been checked in preview and against real data.
16
Tracking defects found and fixed for one charity
01
Audit the container
Every tag, trigger and variable checked, with consent behaviour tested on the live site.
02
Write the spec
A data layer and consent specification agreed with your developers before anything is rebuilt.
03
Rebuild and test
Tags rebuilt, consent mode and server-side set up, and every consent state tested end to end.
04
Publish and hand over
Changes published in stages, with documentation and a version history you can follow.
Case study
Tag Manager and consent · UK humanitarian charity
16
Tracking defects fixed, and every new donation sourced
A charity that raises most of its income online could not see which marketing drove donations. The ad pixel was blocked, there was no cookie consent and ads had no proper conversion tag. We designed one data layer, consent and source specification, then rebuilt the tracking around it.
- Only 12% of donations carried a source before
- Consent mode v2 tested in every consent state
- Ad conversions with enhanced conversions
- Pixel plus server-side events
- First and last touch written into every payment record
Client anonymised. Delivered with Kinsman & Co.
Read the case study →16
Tracking defects fixed for a charity
69%
Attribution over-count found for a wellness brand
239
Payments that never reached the CRM
Price
Start with
an audit.
The audit fee is credited against any build that follows.
- Free GA4 health checkA quick self-serve check for the most common GA4 and tagging problems.Free
- Container auditEvery tag, trigger and variable reviewed, with consent tested and a ranked fix list.£1,950
- BuildContainer rebuild, consent mode v2, server-side GTM and ad conversions, tested and documented.from £2,500
- PartnerMonitoring and fixes when sites, checkouts or ad platforms change.from £1,500 a month
Questions
Questions about
Tag Manager.
Click a question to open it.
We audit your Google Tag Manager container, remove what is broken or unused, rebuild the tags that matter and document the lot. Then your conversions, consent and analytics all run from one clean, readable container.
If you run Google Ads to UK or EU visitors, yes. Consent mode v2 tells Google how each visitor answered your cookie banner, which keeps your ads measurement and remarketing working within the rules. We set it up and test it in every consent state, and flag anything your legal adviser should check.
Not always. If you spend meaningfully on ads, or many visitors decline cookies or use blockers, a server-side container usually recovers conversions the browser loses. If it is not worth it for you, we will say so.
Yes. We rebuild purchase and lead conversions for Google Ads, with enhanced conversions, and for Meta with the pixel and Conversions API deduplicated, so each sale is counted once.
With the free GA4 health check or a full audit. Every tag, trigger and variable is listed with what it does and whether it still fires, then retired, kept or rebuilt in a clear naming scheme.
Other services
GA4 audits and revenue reconciled to the bank.
The full stack, from consent to CRM revenue.
Builds and migrations with tracking set up properly.
Clean up
the container.
Send us access to your Tag Manager container. We'll tell you what is broken, what is unused and what to fix first.