Work
Work
that shipped.
Selected projects for our own clients, and projects delivered with agency partners, led by Kinsman & Co. Some clients are anonymised by agreement.
Retail, Property, Charity, Ecommerce, SaaS, Hospitality
Case studies
09
- 01SEO turnaround for a luxury watch dealerLuxury pre-owned watches · Three UK showroomsSEO · Tracking · LeadershipSearch impressions up 7.4× and non-brand top 10 queries from 65 to 309+, against a locked baseline.
- 02One revenue number for a luxury wellness brandWellness · Shopify PlusTracking · DataRevenue with no source cut from 51.9% to 5.3%. Fiscal month reconciled to Finance within £2.
- 03Donation tracking for a UK humanitarian charityCharity · Online fundraisingTracking · DataEvery new website donation now carries source data, up from 12%. 239 missing payments found.
- 04Microcement South EastSpecialist contractor · London and the South EastWeb · SEO · TrackingRebuilt around search: indexable pages from 7 to about 37, with every enquiry tied to its source.
- 05Location and team system for a Sussex estate agencyProperty · Multi-branchWebLive through a CRM migration. Client renewed and expanded, with monthly support doubled.
- 06CRM switch for a London estate agencyProperty · Sales and lettingsWeb · DataOn-market listings back from 2 to 29 within two weeks of go-live. Same-day cutover.
- 07MillesoOwn product · Watch and jewellery tradeAI & Automation · WebFirst commit to public launch in 19 days. Built AI-assisted.
- 08Valuation engine for a luxury watch dealerLuxury pre-owned watchesData · AI & AutomationOffers within ±10% of real dealer offers: from 3 of 13 to 12 of 13.
- 09Reporting platform for a performance marketing agencyMarketing agency · LondonData · AI & AutomationAd spend pacing matched live accounts to the penny on first run. 552 uncounted purchases recovered.
More projects
Shorter write-ups, same standard.
Short summaries. Full write-ups on request.
- 10Daily sales reporting for a watch dealerLuxury watchesData · AI & Automation5 forms, a management workbook and a nightly summary email to the directors. 100 trackable QR codes.
- 11Supplier switch analysis for a commercial cleaning contractorCommercial cleaningMatched products across two supplier price lists with different pack sizes and SKUs, normalised to per-unit prices and scored match confidence. The new supplier's own increases moved the basket back towards the incumbent.Data142 of 391 lines matched like-for-like. The honest finding: switching was roughly cost-neutral.
- 12Platform and growth review for a Mallorca property agencyProperty · MallorcaLeadershipA two-day review that turned an informal walkthrough into 16 prioritised findings and a 30-day plan, plus a search audit across 73 URLs.
- 13Brand search recovery for a boutique beach hotelBoutique beachfront hotel · AustraliaThe hotel was losing clicks on its own name to booking sites. We showed a third-party tool's reported traffic crash was an estimation error, then fixed metadata, schema, redirects and booking links, and published 5 guides. In progress.SEO · Web52 fixes shipped and verified live in a week, with no developer access.
- 14Purchase tracking for an online learning companyOnline learningTracking · Data552 uncounted purchases found, and ads moved to optimise for purchases.
- 15Automation clean-up for a marketing agencyMarketing agencyRebuilt in n8n, plus a daily broken-ad-link checker and overdue-invoice alerts posted to Slack with reminder and snooze buttons.AI & Automation56 automations audited by run history: 8 unused retired, 9 live ones rebuilt.
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