Services / Ecommerce consultant
An independent ecommerce consultant
for shops that need a plan.
Senior, independent ecommerce consultancy for UK online shops. As your ecommerce consultant we look across platform, tracking, conversion, operations and marketing, then hand you an audit and a costed roadmap in the order that pays back fastest.
Discover workshop £950
Platform, Tracking, Conversion, Operations, Marketing, Roadmaps
Sound familiar?
Lots of suppliers,
nobody looking at the whole shop.
Most online shops have an agency for ads, a developer for the theme and an app for everything else. Nobody owns how it all fits together.
01
Every supplier says they are working.
Each report looks fine on its own, but sales are flat and nobody can say why.
02
A replatform on the table.
Someone has suggested a new platform, and you want an opinion from someone with nothing to sell you.
03
Numbers that do not match.
Analytics, the store and the ad platforms all disagree, so every decision starts with an argument.
04
Operations eating the margin.
Manual stock updates, order exports and spreadsheets that one person understands.
What we look at
Ecommerce consulting
across the whole business.
Senior help across five areas, with findings written in plain English and ranked by what they are worth.
01 · Platform
Platform and apps.
Whether your platform, theme and app stack still fit, and when a move to Shopify or Shopify Plus makes sense.
02 · Tracking
Tracking and data.
GA4, Tag Manager, consent and ad conversions checked against real orders, so the numbers can be trusted.
03 · Conversion
Conversion.
Product pages, search, basket and checkout reviewed for the places buyers drop out.
04 · Operations
Operations.
Stock, fulfilment, returns, accounts and customer service, and the manual work that can be automated.
05 · Marketing
Marketing.
Search, paid media, email and agencies judged on sales, not activity, with a plan for where the budget goes.
06 · Roadmap
Audits and roadmaps.
A written audit and a costed roadmap your team, agencies and developers can deliver against.
How it works
Look at everything,
then pick what matters.
Every engagement starts small. You only commit to more once you have seen the findings.
01
Discover workshop
One focused session with you and your team to map how the shop runs, where the money goes and what is getting in the way.
02
Audit
Platform, tracking, conversion, operations and marketing reviewed, with access to the real data, not just a demo.
03
Roadmap
A costed plan in priority order, with what to do now, next and later, and who should do it.
04
Deliver or advise
We build parts of it ourselves, brief your suppliers, or stay on as a senior lead while the plan is delivered.
Case study
Tracking and data · Shopify Plus wellness brand
£2
One revenue number Finance agrees with
Every system told a different revenue story for a luxury wellness brand. Spend had grown while revenue had not. We found why about half of analytics revenue had no source, agreed one basis with Finance and built the reporting on top of it.
- Revenue with no source cut from 51.9% to 5.3%
- Fiscal month reconciled to Finance within £2
- Default attribution model shown to over-count orders by about 69%
- Six dead conversion actions removed from use
Client anonymised. Delivered with Kinsman & Co.
Read the case study →£1,900
Saved a month with ads paused and enquiries level, approximately
7.4×
Search impressions for a watch dealer
5.3%
Revenue with no source, down from 51.9%
Also
- Luxury retailSEO turnaround for a luxury watch dealerTracking first, then technical SEO and 19 buying guides. Paid social tested on and off over a matched 28 days.
- AgencyReporting platform for a performance marketing agency552 purchases in five weeks were not being counted. Ads now optimise to real purchases.
Price
Start small,
then decide.
Each step stands on its own. The audit fee is credited against any build that follows.
- Discover workshopOne focused session on the shop, the numbers and the biggest blockers, ending in a written plan.£950
- Ecommerce auditPlatform, tracking, conversion, operations and marketing reviewed, with a costed roadmap.£1,950
- PartnerA senior ecommerce lead on call each month while the roadmap is delivered.from £1,500 a month
- Fractional marketing directorSenior marketing leadership, 3 to 6 days a month.from £3,000 a month
Questions
Questions about
ecommerce consulting.
Click a question to open it.
An ecommerce consultant looks at the whole shop, not one channel. We review your platform, apps, tracking, conversion, operations and marketing, tell you plainly what is working and what is not, and give you a costed plan in the order that pays back fastest.
Because the advice is not tied to selling you a build or a retainer. We will tell you when the answer is a change of supplier, a better use of the tools you already pay for, or doing nothing at all. If you do want help delivering the plan, we can build it too.
A Discover workshop is a fixed £950. A full ecommerce audit with a written roadmap is £1,950. Ongoing senior support starts from £1,500 a month, and a fractional marketing director starts from £3,000 a month.
No. We work on Shopify, WooCommerce, Magento, BigCommerce and custom platforms. The questions about data, conversion and operations are the same on any platform.
Yes, and most clients want exactly that. We write the brief, check the work and keep everyone working from the same numbers, so your existing suppliers spend their time on the right things.
Yes. We are based in Mallorca and work with UK clients remotely, and in person in London for workshops, planning days and supplier meetings.
Other services
Store builds, migrations and Shopify Plus.
The full stack, from consent to CRM revenue.
A part-time CMO, 3 to 6 days a month.
Technical SEO, category pages and content.
Get a straight answer
about your shop.
Tell us how the shop is doing and what is in the way. We'll tell you where we would start, and whether you need us at all.