Web design
White label web development: how we work with agencies.
By Felix Grant4 min read
We build websites, Shopify stores, tracking and automations for UK marketing, PR and brand agencies, under the agency's name. We sign your NDA, we don't contact your client unless you ask us to, the client owns the code, and we price per project or per day. This page sets out exactly how that works, because most white label providers bury it in an FAQ.
Who
Who this is for
Most of the agencies we work with are good at strategy, creative, PR or paid media, and get asked for things they don't staff: a website rebuild, a Shopify migration, a tracking fix after a campaign underreports, or an automation to stop someone copying data between systems by hand. Turning that work away loses the client's trust. Hiring for it loses money between projects. White label work fills the gap.
We are a small, senior team. You talk to the person who does the work, not an account manager relaying messages.
Scope
What we take on
Website builds and rebuilds on Webflow, WordPress and Shopify. Shopify builds and migrations from WooCommerce, Magento and other platforms, including Shopify Plus. Tracking and measurement: GA4 and Tag Manager setup, consent, Meta Conversions API, and fixing numbers that don't match. Automation that moves data between CRMs, forms, spreadsheets and finance tools using n8n, Make or Zapier. And dashboards that pull several sources into one place.
We use AI to speed up drafting, variants and code scaffolding. A person checks every page, every claim and every tracking event before anything reaches you.
Process
How briefs and sign-off work
You send a brief. A paragraph is enough to start, and we reply within one working day with questions or a rough scope. We then agree scope and price in writing: a fixed price where the scope is clear, a day rate where it isn't. You know the number before work starts.
For builds, we design in Figma and share it with you, not the client. You decide when and how the client sees it. We build on a staging site you can share under your name. You sign off, then we launch, handling redirects, tracking checks and the launch itself, and we send you a short handover note you can pass on.
Changes inside the agreed scope are included. Changes outside it are quoted before we do them, so there are no surprise invoices for you to explain to your client. Website care is available afterwards from £250 a month, billed to you.
Contact
Client contact rules
By default we never contact your client. Everything goes through you.
Some agencies prefer us on calls, for a technical workshop or a tracking walkthrough. In that case we join as part of your team, using your agency's name or an email address you provide. We don't hand out our own details, we don't mention Kitebox, and we don't pitch for future work. If the client ever approaches us directly, we tell you and point them back to you.
By default we never contact your client. Everything goes through you.
Ownership
NDA and ownership
We sign your NDA before you share client details, or send ours if you don't have one. Once the project is paid, the end client owns the site, the theme, the code and the content. We keep no licences, lock-ins or hidden dependencies on our accounts.
Domains, hosting, Shopify, GA4 and Tag Manager sit in the client's or your accounts, never ours. We ask for access and hand it back at the end. We don't show white label work in our portfolio or name your client anywhere without written permission, and we add no built-by credits to the footer.
Pricing
Pricing
Where the scope is clear, such as a five page site, a defined migration or a tracking setup, we agree one fixed price up front. Where the scope is unclear or the work is ongoing, we work at a day rate of £600, with days agreed each month and progress reported weekly. If you want a standing technical team, our Partner arrangement starts at £1,500 a month for agreed time across build, tracking and automation.
We won't compete on hourly rate with offshore providers. If the cheapest build is what your client needs, we'll say so. Where we fit is work that needs a senior person: tracking that has to reconcile with Finance, a migration that can't lose rankings, or an automation that touches money.
We won't take on work that would mean misleading the end client beyond simply not naming ourselves, projects with no staging or testing phase, builds on platforms we couldn't support afterwards, or tracking that ignores UK consent rules. We can usually start a scoped project within two weeks. Send us a paragraph about the project and the deadline, and we'll reply within one working day.
Key takeaways
- We build sites, Shopify stores, tracking and automations under your agency's name
- We never contact your client unless you ask us to
- The client owns the code and every account sits in their name or yours
- Fixed prices for clear scope, or £600 a day for open or ongoing work
- You get a reply to any brief within one working day
Written by
Felix Grant
Founder of Kitebox, a business technology and AI consultancy that builds what it recommends. Based in Mallorca, working with UK businesses.
About Felix →