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AI-assisted software · Watch and jewellery trade

A regulated back office, built AI-assisted. First commit to public launch in 19 days.

Milleso is our own product: back-office software for independent watch dealers, jewellers and gold buyers in the UK.

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Client
Milleso (own product)
Sector
Watch, jewellery and gold trade
Services
AI-Assisted Software
Role
Product, design and build
Status
Live, early stage

01

The problem

Independent watch dealers, jewellers and gold buyers run stock, clients and VAT from spreadsheets, while juggling three UK VAT regimes and anti-money-laundering rules.

The established systems are expensive.

What we did

  1. 01

    Named and branded

    Named the product and built the brand.

  2. 02

    Stock in, fast

    Stock intake, including photo intake with AI vision, and bulk imports.

  3. 03

    Selling and VAT

    Invoicing with VAT treatments, and a till.

  4. 04

    Repairs

    A repairs workflow with a public job-status page for customers.

  5. 05

    Gold desk and compliance

    A gold desk and a compliance audit trail.

  6. 06

    Connections

    eBay and Shopify connections, plus accounting exports.

  7. 07

    Security in the database

    Multi-tenant, with tenant data isolated by the database itself (row-level security) and tested automatically. A security audit, with fixes shipped.

  8. 08

    Engineering hygiene

    CI with automated tests, secret scanning and a security scan on every preview.

  9. 09

    Pricing and content

    Pricing tiers and a reseller plan. A 50-article content library.

  10. 10

    Fixed onboarding

    Diagnosed the sign-up funnel from search, analytics and production data, then fixed onboarding.

03

Build facts.

These are build facts, not commercial results.

Invoicing with VAT treatments.

First commit to public launch.

Lines of TypeScript, approximately.

Commits in three months.

Live

At milleso.com.

Photo intake: stock details read from photos, then checked.

What made the difference

Treating AI as the fastest pair of hands, not the architect. Every change is reviewed, tested and merged by a person, and tenant isolation lives in the database rather than in application code.

Built AI-assisted: AI writes the code, we review, test and merge.

Next case

Valuation engine for a luxury watch dealer

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